The Mind’s AmaranthAmaranth is a plant that grows a beautiful everlasting flower. The Amaranth, in myth, is a deep red or purple, never fading flower, and a symbol of immortality. This flower does not die as all other flowers do. It is never changing and always beautiful. In Ancient Greece, the flower was thought to have special healing powers and was used to decorate images of the gods and tombs.While the mind gradually fades, writing and art are forever; they are, in a sense, immortal. We chose this title for our magazine because we believe writing and art are like everlasting flowers, Amaranths, produced by the mind. The ideas that form in the mind cannot solely be immortal, but when transformed into writing and art, they become Amaranths, everlasting flowers of the mind, and can live forever.
A Rose and an Amaranth blossomed side by side in a garden,
and the Amaranth said to her neighbour,
"How I envy you your beauty and your sweet scent!
No wonder you are such a universal favourite."
But the Rose replied with a shade of sadness in her voice,
"Ah, my dear friend, I bloom but for a time:
my petals soon wither and fall, and then I die.
But your flowers never fade, even if they are cut;
for they are everlasting."
- Aesop's Fables (6th century BC) compares the Rose to the Amaranth, illustrating the difference in fleeting and everlasting beauty.